When search engines pay website owners a percentage of the bid cost, youre just looking for trouble. This is the problem with Pay Per Click (PPC) advertising, especially with smaller named search engines. Many websites request or even pay there visitors to search a clear-cut search engine and click on a result. This just sends advertisers fake leads and causes problems for the advertisers that paid for the keyword listing. Many PPC search engines offer webmasters up to 80% of the bid price. For example, lets say I pay Example Search Engine $1 for the keyword Viagra, they then pay webmasters $.80 per visitor they send that searches and clicks on a bided search term. You can see why PPC may be a problem.

Paid Inclusion offers a safer, less expensive form of search engine selling . You pay one price to have your site listed in a defined search engine, fairly often under a clear-cut keyword. Your site will also be updated on the search engines data base more fairly often then non paid sites. Paid Inclusion costs and average of $25 a year per URL submitted. Plus the cost goes down the more URLs you submit at one time. PPC usually starts at $.01 per click being the cheapest bid per keyword, but youd be lucky to find a keyword that low that would result in any clicks.

Something to be aware of when promoting on PPC search engines. Although you are paying for your website to be viewed in a search engine, many times your site will show up on other everybody web sites . This is a common practice on both Google and Overture search engines. Advertisers have to opt out of this accomadation if they only want to be shown in the search engine,. In my opinion, this will help reduce fraudulent clicks of your paid search term.

This isnt to say every PPC search engine is bad. For example, Mamma.com offers a fixed price per web site category. They then rotate all the web sites in a category evenly. Websites big and small get their branding site seen the same amount of time. Before spending funds on a PPC search engine be sure to read how they protect advertisers against fraudulent clicks. This will help build sure you get more for your funds .

If there was only a defined way to eliminate fraudulent clicks in PPC advertising. It would contruct using this method of search engine advertising well worth the more costs. After all, you are taking specific hits to your website by people searching for precise keywords.

Kristian Pulz is the owner of http://www.Links2See.com an internet directory and http://www.barterNsave.com a direct partner of the First Barter Network. He may be reached at webmaster@links2see.com.