Click Fraud Threatening the Internet Economy One of the most popular forms of Internet selling is pay-per-click PPC. Merchants place ads with search engines like Google or MSN and the advertisement appears whenever someone enters a relevant search. If the advertisement is clicked...
Full Article The Basics Of Pay Per Click Search Engine Advertising Not long ago, Forbes magazine has reported that pay per click ad sales are expected to increase to at least 8 billion by 2008. There are three fundamental elements that form the basis of a successful pay per click ad script and they are const...
Full Article The Clicks Add Up: Monitoring Web Downtime for Higher ROAS Those responsible for a companys Internet selling efforts realize the loss of credibility that arises when users are unable to access a internet site . Those responsible for paying the online selling departments bill, however, would be wise to...
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