Those responsible for a companys Internet selling efforts realize the loss of credibility that arises when users are unable to access a internet site . Those responsible for paying the online selling departments bill, however, would be wise to understand that in some instances there is even more to risk than just credibility; and that something is pay per click advertising dollars.

Do You Advertise Using Google Adwords, Yahoo Overture or 7Search.com?
Visit a leading resource for PPC Advertisers at AdSupervision.com

Pay per click, or PPC, is an branding technique used on web sites , especially search engines. Pay per click advertisements are usually text ads placed near search results; when a page visitor clicks on the advertisement, the advertiser is charged a set amount. Pay per click is also sometimes known as Cost per click (CPC), pay for placement and pay for ranking.

Successful PPC advertisers are champions of measurement. They know the optimum bid to place for each keyword, the ROI on each keyword and might determine their exact ROAS (return on selling spend) for their overall pay per click campaign with ease. What these online advertisers might not be realizing when calculating their ROAS however are the clicks they pay for that result only in a charge from the advertisement network without a visitor being delivered.

A Practical Example: Shopping Website
Say for instance that your average bid price is .50 cents and you receive 30 clicks every hour - resulting in 720 clicks every day and a daily advertisement spend of $360. If your website is unavailable just one percent of the time during the day, you have lost $3.60 each day. Over the course of one month you have lost $108.00. Over the course of one year, you have lost $1,296.00.

Individual Internet advertisers and larger online branding agencies are finding that pausing pay per click campaigns when websites are unavailable due to regular server outages, catastrophic failures or hacking attempts is an undeniably smart way to reduce costs associated with a bid for placement marketing campaign. When advertiser web sites are unreachable by web surfers, systems such as that provided by InternetSupervision.com send notification via e mail, SMS or voice contact. This could essentially give you a heads-up and some lead measure if you positive need to pause a pay per click campaign. InternetSupervision has taken its internet site monitoring a step further, enabling its members to pause PPC campaigns associated with a particular website when that web page in unavailable. When the web page recovers, members receive two notifications; one indicating internet page recovery and one noting the ad campaign reactivation status.

Monitoring the availability of a Web presence enables you to make sure that your branding is doing what it should bring visitors to your internet page . Since pay per click search engines charge you for clicks that their ad networks build whether your website is available to visitors or not, if your web page is down for any length of instant you run the risk of draining your branding account very quickly.