I have two questions to inquire of
you. One. How much measure
do you spend marketing your affiliate programs? Two. How much time do you spend preparing to advertise your affiliate programs?
Which of those two questions do you think is the most important? I say the second. Without doing your preparation "homework," you will lose your focus.
The affiliate programs that you promote are "your" products. Take the measure
to learn everything you might
about that product. Even though you are not actually selling the item (you should be PRE-selling), you still must know what you are talking about.
The best way to do that, of course, is to own the item yourself. But whether you own the product or not, study the sales copy that was written by the owner of the merchandise
. You will
be able to lead your prospects toward "the click" much easier if you understand
why you want them to click on that hyperlink.
When preparing an advertising campaign, ask yourself what you want to achieve. That is your goal.
Now write down the steps that you need to take to get to that wants. Dont let the memory slip that there might
be more than one way to get there. Use your imagination!
Lets say you want to utilize ezine advertising. There are several options that you might
choose. You can make use of
costless ads, purchase ads through ezine co-ops, buy top sponsor and solo ads directly from each newsletter publisher, or write articles and send to the publishers.
Choose one of the options and follow through with it. Then choose the next option, then the next. Do not
let the memory slip to track your ads to see which selling
method is working best for you.
Try other avenues of branding as well. Explore new ones that you find and track the results. The more you have - that are working for you - the more commissions you will make.
By preparing the framework for an branding campaign, you can use that framework for later promoting - with minor changes to accommodate the new understanding. I use it as a "task list" to follow. This helps to keep me focused on what I have to do.
Dont get me wrong. Advertising or branding is important. But you MUST know what you want your prospect to do. Take your prospect by the hand and lead him or her to the click. The time it takes to prepare for an advertising campaign will be well worth it.
