NEW TO PAY-PER-CLICK ADVERTISING (PPC)
At the top (and/or sides) of the major search engines such as Google, Yahoo, MSN, AOL, AskJeeves, etc., youll see something called "sponsored listings or "sponsored results." Sponsored results provide a quick and affordable way to move your website
to the top of the major search portals for as little as $0.15 per click. Pay-per-click (also known as ppc search engine selling
, cost per click listings, pay per placement, sponsored listings, pay-per-performance, etc.) is a method in which you might
choose exactly what search terms you would like your website to be found under.
The BIG drawcard with Pay-per-Click
With PPC, or Cost-per-Click , CPC, you only pay for the number of clicks you receive to your internet site
- thats the best part. As an advertiser your are only charged for the number clicks you receive not the number of impressions you receive - this form of advertising is Cost per thousand impression branding or CPM.
So, now you know you only pay for the clicks you receive, the next best part is you might
cap you daily or month spend so you never spend over your budget. You may also adjust your spend levels to co-inside with seasonality and distinct offline campaign timings and more...
Keyword Matching
Keywords for the basis of all campaigns. Exact match, partial phrase match, negative match and the like are some of the matching tactics For example, if you sold promotional products to do with Batman the movie but not the movie itself, you might
employ a range of matching techniques to ensure you do not bid on terms which relate to the sale or rental of the movie.
Campaign Targeting
Whether it is Moscow, Russia or Sydney, Australia or globally you are able understand you geographic and language targeting needs. You are able to design multiple Pay-per-Click campaigns for various item lines with new fresh marketing copy all within the one account.
So, if you write different branding copy for different target markets or only sell to a targeted geographical area, Search Engine Pay-per-Click branding maybe perfect medium for you
